Search × AI Studio · Dallas · Lincoln · Arnhem
Workhacker pairs a search strategist who has been in the industry since the 1990s with an engineer who ships AI systems that run daily. We build the automation, then we run it — watching how it behaves, tuning the parts that drift, and answering for what it produces. What you're paying for is the running, not the handoff.
The record
343
consecutive days of automated news coverage
10+
AI products in production since 2020
30 yrs
in search, since the mid-1990s
Four disciplines, one engagement model: we build the system, then we keep it running. The handoff isn't a folder of files — it's something that still works next quarter.
01
Rob Garner
Search strategy for engines that answer instead of list. Entity and schema modeling, content architecture, AI-visibility audits — from someone who has watched every algorithm shift since the 1990s.
02
Lam Hoang
Agent orchestration, RAG pipelines, workflow automation, and custom SaaS. Built by an engineer whose systems run in production every day — not proofs of concept.
03
Rob + Lam
Automated newsrooms, podcast pipelines, and closed-loop content engines. Our own podcast is produced by the same kind of system we build for clients.
04
Louie Valkhof — Oase Creative
Identity, packaging, and web design through our sister company: the Netherlands' top-rated e-commerce branding agency. 200+ brands, everything in-house.
Everyone rents the same models now. The difference is the workflow — designed for your business, calibrated against real output, and tuned for as long as it runs. The calibration is the product. It doesn't copy. We don't hand it off and wish you luck; we operate it, answer for what it produces, and keep making it better.
We run these systems on our own properties first. The podcast and the newsroom below are ours, on the same process we sell.
01Build
Agents, pipelines, editorial rules, approval gates — engineered for your business, not templated.
02Calibrate
We read the output the way an editor would, and tune prompts, rules, and thresholds until it's right.
03Run
It operates daily under our eye. We answer for what it produces — and keep improving it.
343
consecutive days of automated news coveragelive · descout.xyz
30 yrs
in search, since the mid-1990s
1 book
Search and Social (Wiley, 2012)
150+
published search strategy columns
10+
AI products in production since 2020
100+
paying users in one launch's first months
Agency-side across agencies including iCrossing and iProspect; brand & design through Oase Creative, our sister company. Not Workhacker client claims.
06 Cases
A show on agentic SEO produced by the kind of automated pipeline we build for clients — ideation, production, and distribution across six platforms.
36 episodes · Podbean, Spotify, Apple, Amazon, iHeart, Castbox
An AI-driven independent newsroom covering the Abstract L2 ecosystem — monitoring, newsworthiness scoring, drafting, and syndication with editorial rules enforced in the pipeline.
160+ entities covered · 343+ consecutive days of coverage (live counter on descout.xyz)
The operating system for design agencies — client portals, design review, quoting, invoicing, and a context-aware AI assistant. Built end-to-end with Oase Creative.
Multi-tenant production SaaS · built by a two-person team
An AI coaching platform built on a professional coach's methodology — RAG over proprietary knowledge, subscriptions, and a client portal.
100+ paying subscribers within 3.5 months of kickoff
36 Episodes
Agentic SEO, GEO, AEO, and AIO Workflow
A working podcast on how AI systems retrieve, rank, and cite content — schema and entity modeling, context density, retrieval mechanics, and the automation that produces the show itself. Produced by our own automated pipeline.
Latest episode · 2026-04-24
Not Those Brand Mentions - The "Other" Brand MentionsBuilding a Contextual Publishing Framework for the Future
2026-04-02
From Verbose to Precise: Why Getting to the Point Wins
2026-03-31
Schema and Entity Modeling in a Context-First Strategy
2026-03-26
Architecture as Meaning: Taxonomy, Internal Links, and Structural Context
2026-03-24
Retrieval Mechanics: Why LLMs Retrieve Chunks, Not Pages
2026-03-20
Latest from the knowledge base.
GEO vs SEO compared with this week's proof that top rankings no longer guarantee AI citations, plus an audit checklist for operators.
Rob Garner · Search & content strategy
The pipeline behind workhacker.com: MDX files in git, agents drafting, humans approving, and a podcast page that reads its own feed.
Workhacker
Search & content strategy
In search since the mid-1990s. VP of Strategy at iCrossing (Hearst) for seven years, then Director of Content Services, North America at iProspect.
AI & software engineering
Self-taught engineer with a non-traditional path: banking, then Web3 community growth, then software. Ten-plus products still running in production, the oldest since 2020 — agent orchestration, RAG pipelines, multi-tenant SaaS, and automated content infrastructure, including Descout, Oase, and TroponinIQ.
Brand strategy & design
Founder of Oase Creative, the Netherlands' top-rated e-commerce branding agency — 200+ brands, a team of ten, everything in-house. Leads brand and design for Workhacker engagements through Oase Creative, our sister company.
Working together
