Writing — Rob Garner
Rob has published what he learned as he learned it: 150-plus MediaPost columns through the decade search grew up, a Wiley book that called the search-and-social convergence in 2012, and a current Search Engine Land byline on llms.txt, GEO, and AIO. The recent pieces describe the same work Workhacker sells today — teaching AI systems to retrieve and cite you. The older ones are how you know this isn't our first platform shift.
06 Bylines
The current byline — llms.txt, GEO, AIO, and context-first strategy. These pieces describe the work we now do for clients.
02 Bylines
Content measurement, back when the question was which numbers to trust.
Author page at Search Engine Journal10 Bylines
The ten columns still indexed online — part of 150+ written for Search Insider since 2006.
02 Books
Wiley/Sybex · ISBN 978-1118264386
410 pages arguing that search, social, and content were converging into one real-time discipline — written before the tooling existed to act on it. Endorsed by Mike Grehan.
Mel Bay Publications · ISBN 978-0-7866-7736-8
Written as Robert Garner. Rob is also a working bassist, and since 2022 the publisher of Buddy, the original Texas music magazine.
Working together