Produced by our own pipeline · Season one
The WorkHacker Podcast
Agentic SEO, GEO, AEO, and AIO Workflow
A working podcast on how AI systems retrieve, rank, and cite content — schema and entity modeling, context density, retrieval mechanics, and the automation that produces the show itself.
Latest episode · 2026-04-24
Not Those Brand Mentions - The "Other" Brand Mentions
All episodes
36 Episodes
- 012026-04-24
Not Those Brand Mentions - The "Other" Brand Mentions
Welcome to the Workhacker podcast. Today we’re talking about something that’s been hiding in plain sight for years, but is becoming far…
Podbean — Not Those Brand Mentions - The "Other" Brand Mentions - 022026-04-02
Building a Contextual Publishing Framework for the Future
In this final episode of the series, we bring everything together. A context-first publishing strategy is not a tactic. It is a framework.…
Podbean — Building a Contextual Publishing Framework for the Future - 032026-03-31
From Verbose to Precise: Why Getting to the Point Wins
In this episode, we examine the shift from verbosity to precision. For years, longer content was often equated with better performance.…
Podbean — From Verbose to Precise: Why Getting to the Point Wins - 042026-03-26
Schema and Entity Modeling in a Context-First Strategy
In this episode, we focus on schema and entity modeling. While linguistic context builds meaning implicitly, schema formalizes it…
Podbean — Schema and Entity Modeling in a Context-First Strategy - 052026-03-24
Architecture as Meaning: Taxonomy, Internal Links, and Structural Context
In this episode, we move beyond writing and into architecture. Structure is not just organizational. It is semantic. Where a page lives…
Podbean — Architecture as Meaning: Taxonomy, Internal Links, and Structural Context - 062026-03-20
Retrieval Mechanics: Why LLMs Retrieve Chunks, Not Pages
In this episode, we connect the content density framework to retrieval mechanics. Traditional search engines indexed pages. Large language…
Podbean — Retrieval Mechanics: Why LLMs Retrieve Chunks, Not Pages - 072026-03-17
Capturing Stemmed and Fanned-Out Searches Through Semantic Coverage
In this episode, we focus on one of the most powerful benefits of contextual coverage: capturing stemmed and fanned-out searches. These…
Podbean — Capturing Stemmed and Fanned-Out Searches Through Semantic Coverage - 082026-03-12
SERP-Level Linguistic Analysis and Competitive Context Modeling
Search-engine-results-page Linguistic Analysis and Competitive Context Modeling In this episode, I want to revisit a concept that predates…
Podbean — SERP-Level Linguistic Analysis and Competitive Context Modeling - 092026-03-10
Context Density vs. Keyword Density: The New Competitive Advantage
Welcome to the WorkHacker Podcast - the show that breaks down how modern work actually gets done in the age of search, discovery, and AI.…
Podbean — Context Density vs. Keyword Density: The New Competitive Advantage - 102026-03-05
The Multi-Dimensional Keyphrase: Why Keywords Are Axis Points, Not Targets
In this episode, I want to expand on a foundational idea from the previous discussion. The keyphrase is not the target. It is the axis.…
Podbean — The Multi-Dimensional Keyphrase: Why Keywords Are Axis Points, Not Targets - 112026-03-02
The Seismic SEO Shift From Keywords to Context Density: What It Means For Your Publishing Strategy
While the industry discussion continues about just exactly what the difference is between SEO and its newly named approaches like…
Podbean — The Seismic SEO Shift From Keywords to Context Density: What It Means For Your Publishing Strategy - 122026-02-26
Building an AI Content Assembly Line
Talk about scaling content today, and someone will inevitably suggest using AI to “generate and publish.” But while that promise sounds…
Podbean — Building an AI Content Assembly Line - 132026-02-12
Programmatic Content vs. Editorial Judgment in SEO AI and GEO
Programmatic Content vs Editorial Judgment Automation allows you to produce thousands of pages in minutes. But at some point, speed…
Podbean — Programmatic Content vs. Editorial Judgment in SEO AI and GEO - 142026-02-06
Search Results Are Shrinking - Now What?
Open your favorite search engine today, and you’ll notice something different. There’s less space. Zero‑click answers, AI summaries, and…
Podbean — Search Results Are Shrinking - Now What? - 152026-01-27
From Keywords to Concepts — The Death of Linear SEO
For years, SEO strategy revolved around a keyword-first approach. Identify a phrase, write a page, and optimize around that target. It…
Podbean — From Keywords to Concepts — The Death of Linear SEO - 162026-01-26
The Rise of Soft Signals - Brand Mentions & Co‑Citation
Backlinks used to be the gold standard of trust online. A link was a vote. But today, search and AI evaluation systems are getting smarter…
Podbean — The Rise of Soft Signals - Brand Mentions & Co‑Citation - 172026-01-26
What AI Search Answers Actually Pull From
Many people assume AI‑powered search systems are pulling live data straight from the web whenever you ask a question. In reality, that’s…
Podbean — What AI Search Answers Actually Pull From - 182026-01-19
Rag Models, Vector Databases and the New SEO Infrastructure
Behind today’s search revolution sits a quiet shift in data architecture. Traditional search engines relied on keyword indexes to match…
Podbean — Rag Models, Vector Databases and the New SEO Infrastructure - 192026-01-15
Is SEO Becoming an AI Training Data Problem?
"S-E-O" as we’ve known it has always been about visibility—earning a place in front of human eyes. But something bigger is happening under…
Podbean — Is SEO Becoming an AI Training Data Problem? - 202026-01-12
Why Most AI Content Fails
It’s no surprise that the internet has exploded with AI‑generated writing - blogs, guides, press releases, even full brand sites built at…
Podbean — Why Most AI Content Fails - 212026-01-07
Agentic SEO — When AI Systems Take Action
The last decade of SEO has largely been about analysis and assistance. Tools have helped us identify opportunities, generate content, and…
Podbean — Agentic SEO — When AI Systems Take Action - 222025-12-08
Does Domain Authority Exist in Search and AI? Yes - Here Is Why
Welcome to the WorkHacker Podcast, where we break down the strategies, systems, and real-world insights that help businesses grow smarter…
Podbean — Does Domain Authority Exist in Search and AI? Yes - Here Is Why - 232025-11-14
This Is Not My Real Voice: Eleven Labs Premium Voice Clones For Podcasting
It's a robot. Today I want to direct this episode toward all of you who have spoken with me before, and have actually heard my voice in…
Podbean — This Is Not My Real Voice: Eleven Labs Premium Voice Clones For Podcasting - 242025-11-06
HR Managers Guide - How to Hire an SEO Expert in 2026 - Navigating the New AI Era
The HR Managers Guide on How to Hire an SEO Expert in 2026 - Navigating the New AI Era If you’re hiring an SEO right now, you’re entering…
Podbean — HR Managers Guide - How to Hire an SEO Expert in 2026 - Navigating the New AI Era - 252025-10-29
Interview with Bob Heyman & Viktor Grant - Original Inventors of SEO
Together, they take us back to the origins of SEO in the 1990s, sharing the stories, people, and technological shifts that shaped the…
Podbean — Interview with Bob Heyman & Viktor Grant - Original Inventors of SEO - 262025-10-24
DFWSEM and The State of Search Conference
In this episode, Rob talks about his work with the Dallas Ft Worth Search Engine Marketing Association, and its related digital marketing…
Podbean — DFWSEM and The State of Search Conference - 272025-10-14
Interview with Bruce Clay Discussing SEO, GEO, AIO, AEO and more
In this first interview episode of the WorkHacker podcast, Rob Garner chats with Bruce Clay about SEO, then and now, and also about where…
Podbean — Interview with Bruce Clay Discussing SEO, GEO, AIO, AEO and more - 282025-09-24
Context Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AI
For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings.…
Podbean — Context Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AI - 292025-09-23
The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to…
Podbean — The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI - 302025-09-22
The Importance of Secondary and Tertiary Keywords For Content in SEO and AI
Most writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone…
Podbean — The Importance of Secondary and Tertiary Keywords For Content in SEO and AI - 312025-09-19
The Death of 100 Results and the Impact on Search Reporting
A small parameter in the Google search URL string quietly disappeared last week. That single change has shaken the entire SEO industry,…
Podbean — The Death of 100 Results and the Impact on Search Reporting - 322025-09-19
The Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AI
When Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was…
Podbean — The Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AI - 332025-09-18
Strategic Foundations for AI: Manuel Castells, Tim Berners-Lee, and Regis McKenna
In this episode, Rob Garner talks about three visionaries who published significant works in the 1990s that would be a beacon for the…
Podbean — Strategic Foundations for AI: Manuel Castells, Tim Berners-Lee, and Regis McKenna - 342025-09-17
Real-Time Content Marketing in the Age of AI and GEO
This episode explores Rob's concepts around real-time content marketing, as it applies through the modern AI, GEO, and LLM lens. Rob has…
Podbean — Real-Time Content Marketing in the Age of AI and GEO - 352025-09-17
Reframing SEO: Why "Training" Search Engines Is the New Game in the Age of AI
In this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between…
Podbean — Reframing SEO: Why "Training" Search Engines Is the New Game in the Age of AI - 362025-09-16
GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit
In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it…
Podbean — GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit
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